Well, just me really. I founded Perfectly Targeted to help organizations better understand the relationships between strategy and technology and the other way around. I’ve spent the last 15 years working with loyalty systems, initially with the technology and subsequently with a focus on strategy and the technologies needed to bring a strategy to life.

In terms of technology, I had the opportunity to develop the Loyalty Solutions Platform (LSP), Frequency Marketing, Inc.’s licensable loyalty technology offering. This software provides the “backbone” for some of the world’s best known loyalty programs, including Best Buy’s RewardZone, American Express’s Membership Rewards (internationally), and Citi’s ThankYou program.

Along the way, I’ve come to understand both the fundamental needs as well as the nuances of implementing and operating loyalty and marketing programs for specialty retail, retail fuels, hospitality, financial services, and a variety of other verticals. I’ve also come to understand that (sadly) the operational software is often poorly constructed or poorly acquired and generally can’t “move at the speed of marketing.” This in turn compromises the value of the program and more importantly, the ability to use data acquired by the program. To help remedy this situation, I write, speak, and consult on strategies, technologies, and their interplay.

If you want to better understand strategies behind bonusing, how programs grow and evolve, how fraud can be perpetrated against your program and how to stop it, and a myriad of other things, visit the Published Articles pages in the Resources area. If you are interested in “best practices” in terms of loyalty program technology, visit the Best Practices pages in the Resources area. If you want a less main-stream take on loyalty and technology in general, take a look at Musings.

If you are developing a loyalty program or marketing concept and want to understand the technology implications, need to design or acquire technology, want help in understanding and reducing operational costs, or want to get the most “bang for your buck” in allocating your limited development budget, please review our Services and then contact us.

If you have a question (or even if you don’t know enough to quite know what to ask) e-mail me and I’ll help you figure it out.