Perfectly Targeted
Improving the art of marketing technology
Welcome To Perfectly Targeted

Perfectly Targeted is an independent consulting practice devoted to improving the art of marketing technology.

Strategy Gap We help mid-sized and larger organizations to better understand, plan for, and deploy the technologies needed to make marketing programs a reality. We focus on the areas of loyalty, relationship management, and experience management. Our background encompasses the full spectrum of communications, servicing, administering, tracking, and other aspects of the disciplines with a heavy emphasis on getting strategy and technology, the Ying and the Yang, to talk, plan, and work together.

Whether you need to design, plan to build, look to acquire, want to optimize, or just seek to better understand, we have the practical, proven techniques that you’ll need.

About Us – More background on experience and skills.
Resources – Links to published articles, descriptions of loyalty technology best practices, and musings about loyalty and technology.
Services – Ways we can support your evaluation, design, development, and/or procurement processes.
Partnering – If you perform strategy consulting in the loyalty and/or marketing areas and need more technology knowledge, we can augment the experience of your team.