Volume 15 Issue 2
When the CEM salesman calls, put him in voicemail.
Companies that stumbled down the CRM technology path might soon be faced with a new glittering tech bauble: CEM—Customer Experience Management. Join COLLOQUY’s technology editor as he surveys the customer tech road ahead and outlines the common ground between CRM, CEM and loyalty. While CEM isn’t an abbreviation of caveat emptor, it might as well be.
Volume 14 Issue 3
When the CEM salesman calls, put him in voicemail.
In the poker game known as “Credit Card Security,” is the best hand one containing no cards at all? While it may be heresy to our financial services readers, the ongoing game of no-limit poker bet between credit card fraudsters, merchants, banks and issuers has some experts wondering if it isn’t past time to move beyond wallets and purses full of plastic cards. Can financial services marketers live in a world without these ubiquitous slices of brand equity? COLLOQUY’s technology editor looks at the past, present and future of credit card authentication.
Volume 13 Issue 2
How technology drives strategy decisions and vice-versa.
Loyalty programs have been around long enough—nearly 25 years have passed since American Airlines launched the AAdvantage program—that we’re starting to see them enter their second and even third generations. Technology editor Jim Kuschill has kept his eye fixed on program evolution and has determined that programs not only evolve, but also de-evolve—and that such de-evolution may actually be beneficial.
Volume 12 Issue 4
Preventing loyalty fraud means never having to say you’re sorry.
In part 1 of the series on loyalty program fraud, published in our last issue, we leaned about how to spot the various species of loyalty scammers in the consumer world and tad them before releasing them back into the wild. In part II, we learn how to spot and address fraud within— gasp! your— own enterprise.
Volume 12 Issue 3
Preventing loyalty fraud means never having to say you’re sorry.
Loyalty program rewards represent value to consumers, because of this value, there is incentive for unsavory sorts to commit fraud or to otherwise take advantage of your company’s largesse. In this two-part series, technology editor Jim Kuschill identifies the warning signs for fraud and give you the toolset to defeat it.
Additional published articles here.