Perfectly Targeted
Improving the art of marketing technology
Education

Seminars and/or training can be provided on a variety of topics in and around loyalty best practices (both strategy and technology), operations, trends, and so on. Often, clients don’t know enough to know what they don’t know, so a “survey” course with plenty of opportunities for discussion may be appropriate. Presentations can be tailored to the nature of the audience be it executive, technical, operational, or marketing.

Past presentations have included:
  • How Close to Nirvana are You? — Loyalty technology best practices.
  • Doing it in Real-Time — Infrastructure requirements for executing loyalty programs in real-time.
  • How are You Connected? — Typical interface requirements for loyalty programs.
  • Bonusing for a Better Future — How to take advantage of “dimensional” bonusing to motivate your members.
  • What do You Need in Your Niche? — Discussion of the typical strategies and technologies needed to deploy loyalty within a vertical market.
  • New Technologies — How new technologies will (or won’t) change the loyalty landscape.
Training material preparation is not typically a complex or lengthy process (depending on domain). Contact me if your team could use either background material or some thought provoking ideas to get their juices flowing.